How The Wayans Family Went From 'In Living Color' To A $300M Empire - AfroTech (2024)

The Wayans family is an American show business family that has been delighting audiences for generations. Originally coming to prominence in the late 1980s, today’s members are comprised of a diverse group of comedians, actors and actresses, comedy writers, and script doctors.

Chaunté Wayans — whose mother, Elvira, wasn’t as prominent in the entertainment industry as the rest of the Wayans family — is best known for appearing on MTV’s “Wild N’Out.” Meanwhile, Damon Wayans Jr. — whose father, Damon Wayans Sr., was a groundbreaking comedian — has had starring roles on such mainstream shows as “New Girl.”

But none of their careers would be possible without the groundbreaking work of the original five: Keenan Ivory, Damon, Kim, Marlon, and Shawn. The actual family, though, consists of ten siblings — helmed by Howell Stouten Wayans, a supermarket manager, and his homemaker late wife, Elvira — but only five of them are in the entertainment industry today.

Keenan Ivory Wayans is at the core of this legacy: he was the first to venture into show business and subsequently built an empire for his siblings — and future generations — to build upon. According to Cheatsheet, Keenan Ivory Wayans’ hard work created a lasting empire that has grossed more than $1 billion at the box office and has created an overall net worth of more than $300 million for the family empire.

Let’s take a look at how the originators set the groundwork for the Wayans family of today.

Editorial note: The net worths listed in this piece are speculative estimates drawn from a variety of online sources.

Keenan Ivory Wayans

How The Wayans Family Went From 'In Living Color' To A $300M Empire - AfroTech (1)

Net Worth: $65 Million

The eldest of the Wayans family in show business (though Keenan is the second child of the Wayans family, overall; the family’s oldest son, Dwayne, is a film and television composer), Keenan Ivory Wayans set the tone for the rest of the family. After a chance meeting with Robert Townsend, Wayans was the first to break through into the mainstream with the 1987 film, “Hollywood Shuffle.” From there, he got funding for his cult comedy classic, “I’m Gonna Git You Sucka,” which was released in 1988. Wayans’s growing popularity drew the attention of the then-fledgling Fox Network, and they approached him to star in his own comedy show. The end result was the now-legendary, and groundbreaking, comedy sketch show known as “In Living Color,” which ran from 1990 until 1994. Though “In Living Color” would only last for four years, it created a lasting impact on the pop culture zeitgeist that’s still felt to this day, and cemented the Wayans family’s place in the entertainment industry. According to Celebrity Net Worth, Keenan Ivory Wayans has a net worth of $65 million.

Damon Wayans

How The Wayans Family Went From 'In Living Color' To A $300M Empire - AfroTech (2)

Net Worth: $35 Million

Damon Wayans has made most of his money from his successful acting, writing, directing and comedy career, which began in the early 1980s. His first role was in the classic Eddie Murphy film, “Beverly Hills Cop.” However, he really came into his own when “In Living Color” debuted on the then-fledgling Fox network.

Additionally, Wayans Sr. also has some of his net worth tied into real estate. In 2005, he paid $3 million for a condo in Santa Monica, CA. According toVariety,he listed the condo for rent in 2018 — at a $20,000 per month asking price.

As AfroTech previously reported, he has a net worth of $35 million.

Kim Wayans

How The Wayans Family Went From 'In Living Color' To A $300M Empire - AfroTech (3)

Net Worth: $8 Million

Though not as popular as her brothers, Kim Wayans has still made waves in the comedy industry. But before starring on “In Living Color” with the rest of her family, Kim Wayans had starring roles in “A Different World” and the Vietnam-era drama “China Beach.” These days, she makes her money behind the scenes, specifically as the author of the successful children’s book series, “Amy Hodgepodge.” According to Celebrity Net Worth, Kim Wayans has a net worth of $8 million.

Shawn Wayans

How The Wayans Family Went From 'In Living Color' To A $300M Empire - AfroTech (4)

Net Worth: $30 Million

Like the rest of his family, Shawn Wayans got his start on the comedy series “In Living Color” — but he was known as a DJ, who went by the name SW-1. Often seen alongside his brother and comedy partner, Marlon, Shawn Wayans has made a successful career with shows like “The Wayans Brothers” and films like “White Chicks.” According to Celebrity Net Worth, Shawn Wayans has a net worth of $30 million.

Marlon Wayans

How The Wayans Family Went From 'In Living Color' To A $300M Empire - AfroTech (5)

Net Worth: $40 Million

The youngest member of the Wayans family, Marlon Wayans’ presence wasn’t as prominent on “In Living Color” as the rest of his siblings (He was too young, at the time — he was only 18-years-old when “In Living Color” debuted). However, thanks to teaming up with his older brother, Shawn, Marlon Wayans made his own way in the entertainment industry. In addition to his success with “The Wayans Brothers” and “White Chicks,” Marlon Wayans has appeared in “Scary Movie,” “Requiem for a Dream,” “Dungeons and Dragons,” and more. According to Celebrity Net Worth, he has a net worth of $40 million.

Bernadette Giacomazzo

Bernadette Giacomazzo is the SEO Manager at Blavity, Inc. She is also a NYC-based editor, writer, photographer, and publicist with a career spanning more than two decades in the entertainment industry. Her work has been featured in People, Teen Vogue, BET, HipHopDX, XXL Magazine, The Source, Vibe, The Los Angeles Times, and more. Giacomazzo is also the author of The Uprising Series and is the CEO of G-Force Marketing & Publicity, which has been featured in The Hollywood Reporter and has obtained film, television, radio, and print placements for blue-chip clients all over the world. She will release "In Living Color: A Cultural History" on Rowman & Littlefield Press in February 2023, and "The Golden Girls: A Cultural History" on Rowman & Littlefield Press in August 2023.

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How The Wayans Family Went From 'In Living Color' To A $300M Empire - AfroTech (2024)

FAQs

How did the Wayans family get into show business? ›

After a chance meeting with Robert Townsend, Wayans was the first to break through into the mainstream with the 1987 film, “Hollywood Shuffle.” From there, he got funding for his cult comedy classic, “I'm Gonna Git You Sucka,” which was released in 1988.

Which wayan is the richest? ›

Although Marlon may arguably be the most famous Wayans brother, according to reports, Keenan Wayans — the oldest of the Wayans clan — is the wealthiest Wayans brother.

How did the Wayans family get famous? ›

Howell & Elvira Wayans' Son

Damon Wayans Sr. quickly became the biggest star of the Wayans family in the early 1990s thanks to his standout part in the cast of In Living Color and his successful standup comedy career, and his was the first Wayans to break out with his own projects. Wayans Sr.

Do the Wayans have the same parents? ›

Parents. Howell Stouten Wayans (August 26, 1936 – April 1, 2023), a supermarket manager, and his wife Elvira Alethia (née Green, July 22, 1938 – July 23, 2020), a homemaker and social worker, resided in Chelsea, New York City when they had their first child.

Who is Marlon Wayans' wife in real life? ›

Personal life

Wayans was in a long-term relationship with Angela Zackery from 1992 to 2013, and although he once called her his "ex-wife", he said in 2021 that he had never married. They have two children.

Who is the most successful Wayan? ›

The trail-blazing linchpin of a sprawling family dynasty of comic entertainers, it was multi-talented writer/director/producer Keenen Ivory Wayans (born June 8, 1958, in New York City) who led the familial pack and was the first to achieve national prominence when he successfully created, launched, wrote, hosted and ...

Who is Marlon Wayans currently married to? ›

How much is the Wayans family worth combined? ›

According to Cheatsheet, Keenan Ivory Wayans' hard work created a lasting empire that has grossed more than $1 billion at the box office and has created an overall net worth of more than $300 million for the family empire. Let's take a look at how the originators set the groundwork for the Wayans family of today.

Who is Damon Wayans current wife? ›

Do the Wayans brothers get along? ›

We truly love each other.” In particular, Marlon and Shawn, 52, have shared the screen numerous times — including in the fan favorite Scary Movie franchise as Shorty and Ray, respectively, as well as on their own Wayans Bros. sitcom in the '90s.

Which Wayans is the oldest? ›

Dwayne Wayans, 65

The eldest of all of the Wayans siblings is a film score composer.

Who is Kim Wayans married to? ›

In 2008, she co wrote a series of children's books with her husband Kevin Knotts, titled Amy Hodgepodge, about a multiracial girl adjusting to life in public school after years of homeschooling.

How many kids did Elvira Wayans have? ›

Elvira Wayans — the mother of 10 children, including entertainers Damon Wayans, Marlon Wayans, Shawn Wayans and Keenen Ivory Wayans — has recently died, Marlon announced Thursday.

Who is Damon Wayans' son married to? ›

How did the Wayans get rich? ›

Damon Wayans has made most of his money from his successful acting, writing, directing and comedy career, which began in the early 1980s. His first role was in the classic Eddie Murphy film, “Beverly Hills Cop.” However, he really came into his own when “In Living Color” debuted on the then-fledgling Fox network.

Do the Wayans brothers have a production company? ›

Wayans Bros. Entertainment - Production Company | Backstage.

How did Damon Wayans get his start? ›

Doing the typical L.A. stand-up scene starting in 1982, he toured on the national comedy club circuits until earning a regular featured slot on Saturday Night Live (1975) for one season (1985-1986).

What projects did the Wayans grew up in? ›

The family came up from very humble beginnings. Packed into a small apartment in the Fulton housing projects on the West Side of Manhattan, the large family struggled to get by. ''We called my dad an entre-poor-neur,'' Marlon Wayans says.

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